productive insights from category data


About Productive Insights Ltd.

Productive Insights Ltd is dedicated to pioneering, developing and providing tools and techniques to illuminate insights from large and complex data sets.


For example Productive Insights helps make the everyday practise of category management more efficient and effective through leading edge tools such as the assortment and range management tool Sorter, the stylish and effective space planning tool Spanner, and the powerful category assessment tool Pivot.


Productive Insights also seeks to push the boundaries of analytical techniques in the field of category leadership. As standard techniques, Productive Insights will develop substition matrices from loyalty card data to help inform and develop decision trees, and can use your store by store, SKU by SKU level loyalty card data to develop store cluster solutions.


However, with a strength in analytical techniques, Productive Insights also seeks to work with clients to pioneer new ways of getting valuable insights out of large modern data sets.

Principal Consultant.


The work, tools, and techniques of Productive Insights Ltd. are directed by Mike Rand.


Mike has almost quarter of a century of highly successful experience in category management and category leadership:

  • as a category manager
  • as a trainer
  • as a consultant
  • as a team leader
  • and as a category controller
from leading organisations such as Mars, Cosmic Solutions and Molson Coors.


On top of this commercial experience, Mike has background in maths, science and technology, with post-graduate qualifications, papers and patents. This synergy of commercial and analytical experience prodives a unique platform for developing quick, powerful and incisive business solutions.


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