, the range and assortment sorter. In redevelopment

The common sense of range and assortment planning remains as it always was :

• right product
• right place
• for the right shopper
• in the right store.

But range has come under increasing pressure as retailers are increasingly critical of the amount of assortment they hold and they use loyalty card data to try and assess the incremental value of each listing. Marketing teams develop NPD and task the demand teams to gain incremental listings, but often they lose sight of the security of their current listings. A front-footed good range and assortment governance process enabled by good data and software has become increasingly important to a well-run category team.

New Sorter: Coming late 2022